I believe that design is the most important part of your business.
Before you close out of this post, give me a minute to explain why I think design is the most important aspect of your business. Being an entrepreneur has always been the "American Dream", and today it is more feasible than ever before to start a business. Currently, the projected growth of small businesses in the United States is +7% per year. With the increase in new businesses in your area, or even online, companies are trying to figure out how to get your attention. Thirty years ago, the design of a company's logo or their brand didn't matter as much as it does today. The focal point for those businesses was the products they were selling, which totally makes sense. The internet wasn't all that it is today, and the customers they were selling to were mainly locals. The mom and pop type businesses thrived in the past because they didn't have the competition that haunts all start-ups today. And this is why design is the most important aspect of business today.
Design will make or break the success of your business.
I'm going to use a practical example of what I mean by this. Currently, it's very popular to open up a hip local coffee shop. With the growth of freelance workers and small business owners who may be working from home, this makes perfect sense. But what is going to set you apart from the other coffee shop down the street? You could be using fair trade coffee beans, or offer free parking, but what is really going to draw new customers to your business? Your business's design can be the thing that attracts a new customer into the door. It's your job from there to use your product and customer service to make that individual a loyal customer.
Today, business owners owe it to themselves to re-evaluate their current design needs. Does your current design represent the quality work or product that you provide? If not, don't be intimidated or afraid to change things up. Your design should represent every part of your business. If it doesn't, your customers may be getting the wrong idea about what you can do for them. If you're looking to re-evaluate your design needs, click here and I'd be happy to give you a free consultation.
Work hard. Invest in yourself. Don't cut corners.